Five ways to use social media to grow your business

When building a house, you make sure you have the right tools for the job. In business these days, social media is the “IT tool” of growth.

One of the big issues that businesses face, however, is that social media management and content creation can take time. Time that many don’t have. Add to the mix the desire for a return on investment. Smart business owners only invest in things that will help them either increase revenue or increase efficiency – therefore increasing revenue or profitability.

For entrepreneurs, business owners and even side hustlers, these five ways will ensure that your business will be visible online and generate a return.

Step 1. Be real – feel the fear and do it anyway

Most people think they have to be “perfect” or “professional” on social media. Please, stop this right now. One of the best things that you can ever do on social media is to be seen as being a real human.

It can feel scary showing your face, but your audience is craving it. There is so much BS online, that it’s hard for people to sort the chaff from the clay. By showing up as you, by sharing your face, you are helping your audience to get to know you.

Step 2. Who are your hot coal clients?

These people are your niche. Who do you want to work with and who do you want buying from you? For instance, you might want to work with people who you like or similar to you. When you get laser focused on this, it makes the next step much easier.

Step 3. Content creation that cuts through

Content marketing is made up of everything else that you share online. This is the content that helps people to get to know you, like you and trust you. This is how you help your audience to see that you are likeable and relatable without pushing what you’re selling. You’re helping your audience get to know you.

Think about your audience and what motivates and inspire them. You will share content (photos, videos, livestreams and text-only posts) that do this for them. Share hints, tips, and general advice to help move them forward. You will be surprised and delighted at the interaction you get when you start sharing this type of content. People love it, because it doesn’t feel like you’re always trying to get them to buy something.

Step 4. Repurpose and reuse as much as possible

Let’s be honest. Most of business owners – no matter the size – are pressed for time. The luxury of spending all day every day creating content is something most just don’t have. When you create your content (from step 3) aim to use it in 10 different ways and or in different places.

For instance, one LIVESTREAM on Facebook can be transcribed and used as a written post. You could then “chop up” that content and use as shorter posts. You can use the audio as a podcast and share it.

Step 5. Automate what you can

The hero of the day is social media automation. Subscribe to a platform that allows you to upload the content and then schedule it for re-use. You can dictate how often your posts get re-used and on what platforms.

This makes light work of all that heavy lifting you’ve just done with your content creation.

Nicola Moras, social media and visibility expert and author of “Into the Spotlight”