Five features a business website must have

lead generation

Most small-business owners struggle to get sales from their website. Your website is not just a communication channel for your business. It is a way to get your prospects to interact with your business. In the process, you can capture their contact details and engage with them to finally convert them into loyal customers.

Here are some must have website features to help you get more sales from it:

Live chat integration

A live chat feature helps your sales executives to have a one-on-one conversation with your site visitors. If your site visitors have a query, your team can resolve it in minutes and earn some brownie points. This little gesture can help you to build a relationship with your prospects, and you never know they might get converted.

Contact forms
You need to make it easy for your site visitors to share their contact details with you. Add contact forms on some of the key pages of your website. Using a contact form, your site visitors can inquire about your products and services or request a free consultation. You can even put them up alongside lead magnets like ebooks and whitepapers. Add compelling Call-To-Action buttons on your contact forms to get your visitors to fill them up. Contact forms help you to start building up a list of prospects.

Once you have a list of prospects, you can send them customised offers and get them to buy from you.

Business blog

If you don’t have a niche blog on your website, your business would inevitably lag behind.

A blog helps you to provide your site visitors with helpful and exciting content on a regular basis. You must also include an option to subscribe to your newsfeed. Work on growing your blog subscribers and it will yield good returns.

Google Analytics integration
It’s essential to know the number and location of your site visitors. If you can’t track this, you wouldn’t know how to grow them over time. Google Analytics is a free tool from Google that helps you to analyse your site visitor activity. You just need to add a tracking code to your website and start generating a variety of reports from this fabulous tool. Some of the useful metrics that you can track from Google Analytics include:

1. Traffic from different cities and countries
2. Channel wise traffic (Direct, Organic, Social Media, Referral)
3. Bounce rate
4. Average time on site

You can analyse these metrics and strategise your marketing activities accordingly. Let’s say; you have a high bounce rate on the homepage of your website. What this means is that visitors are coming to your site but quickly moving on before visiting any other pages. In a situation like this, you must analyse the content and design of your home page. You must ensure that it is compelling enough to convince your site visitors to stay on and inquire about your products and services.

Similarly, you can analyse other metrics and take the necessary steps to improve upon the results you are getting from your website.

Google My Business listing

Getting verified on Google with the help of a My Business listing is critical to improve your site’s visibility on Google searches in your region. It’s a simple process:

1. Create a free Google My Business account
2. Add your website and your business details
3. Get verified by putting in your unique code

Abhishek Talreja, Digital Marketing Manager, Enterprise Monkey