Learn about the switch in marketing strategy required by the rise of the advocate from the owner of multiaward-winning agency Cundarui Group
Customer-centric marketing – build relationships, create advocates, and influence your customers
Aldo Cundari, Wiley 2015
Customer relationships have tipped upside down. Rather than being persuaded to buy products and become loyal customers, the customer now decides who they’ll engage with.
A new and powerful customer has risen – ‘the Advocate’ – who ‘shares your content or promotes your brand in the form of a review, video blog, or other digital format’.
Aldo Cundari runs Cundari Group, a multiaward-winning marketing agency specialising in integrated marketing, branding and design, and interactive and software development services powered by research insights.
Cundari offers a strategy for success by focusing on the customer, with practical advice on creating a customer-centric business model. At the core of his thinking is to keep it real by offering simplicity and humanity and, above all, keeping your customer. Recommended.
Jackey Coyle
