Marketing bestseller ‘Marketing for dummies’ has been updated to include the latest trends, including online marketing and the role of social media in promoting your business.
Marketing for dummies
Alexander Hiam, Wiley 2014
The best marketing is no marketing when your brand is so well respected that your PR, social media and an army of bloggers are spreading the word.
What can you do yourself, what do you need to outsource, how can you get the plan happening that will grow your business without adding to your workload?
This updated marketing bestseller includes new and revised material covering the latest marketing trends, baseline marketing skills, social media, internet marketing, and effective local marketing techniques.
You need a results-oriented marketing plan to get the most out of every marketing initiative and, ultimately, grow your business by maximising the lifetime value of your customers.
It explores the results-oriented marketing plan that you need to get the most out of every marketing initiative and, ultimately, grow your business by maximising the lifetime value of your customers.
Alexander Hiam has led creative retreats for consumer and industrial firms to facilitate innovative thinking about strategic plans, branding, naming, and product ideas.
I hate the For Dummies name but I love their thorough approach.
Jackey Coyle