1. Conduct a completed-listings search to gauge average prices, popularity and good listing practices for you to emulate.
2. Take clear, plain and well-lit photographs of your products – images are often the main way buyers shop and are the first things they notice.
3. When you describe your item, think like a retailer – entice your buyers by being thorough, accurate and professional.
4. Use eBay’s prefilled, category and item-specific information to help keep buyers informed and to optimise your listing’s exposure in eBay’s search-results pages.
5. Accept PayPal and be aware of its Buyer and Seller protection guidelines so both you and your buyer can transact with complete peace of mind.
6. Specify shipping costs for your buyers and consider offering free postage if you can absorb the cost of shipping into the item’s price.
7. Pack your products carefully and professionally to ensure they arrive safely and securely.
8. When you sell an item on eBay you’re providing a customer service – for a smooth, hassle-free transaction treat your buyers with respect and professionalism.
9. Track your listings within My eBay and keep your buyers informed of their payment and shipping progress.
10. Leave encouraging feedback for buyers when they pay for their product – it makes a good first impression and sets the tone for a positive buyer experience.
Excerpt from The New eBay by Todd Alexander. Available from all good bookstores now from $24.95.