Aussie consumers still highly value health and sustainability despite rising costs

Despite cost-of-living pressures being experienced by Australian consumers, a new survey has reveals that they still highly value products that are natural, chemical-free, and good not for one’s personal health but also for the planet.

The survey conducted by Naturally Good, the trade event organiser for natural products, found that 27 per cent actively seek out and consume more food and beverage products that offer to be better for their health and better for the planet compared to three years ago. Additionally, 26 per cent prioritise products with similar claims when purchasing home care and cleaning products as well as 20 per cent for beauty and personal care products.

Meanwhile, 44 per cent of respondents reported that they always or frequently purchase food and beverage products that claim to be better for them and the planet. Similarly, 38 per cent do so for home care and cleaning products, while 31 per cent seek out and purchase beauty and personal care products with similar claims.

Leading the charge in this health and sustainability preference are the Millennials, with 47 per cent reporting that they always or frequently purchase home care and cleaning products that are purported to be better for their health and better for the planet, compared to 38 per cent of Gen X and 32 per cent of Baby Boomers. Additionally, Gen Z and Millennials are more likely than older generations to say they are purchasing more of these products compared to three years ago.

Gen Z and Millennials are also noted to be leading the way in the support for independent retailers and specialty stores as they are increasingly prioritising unique, authentic shopping experiences that align with their personal values and lifestyles.

“There‚Äôs no mistaking that these results clearly indicate that a growing number of Australians are actively seeking products that are better for their health and better for the planet,” Naturally Good Event Director, Sofie Teh, said. “It should also be considered that despite the continual rise in the cost of living, Australians are still prioritising these products, showing a really promising future for the industry.”