We get to talk today to Kyah Seary, the entrepreneur behind The Happy Bum Co. which produces a range of enema kits designed to provide detoxification and relief from health problems that affect the colon. A gut health specialist Kyah established her own medical practice that specialises in colon hydrotherapy and developed a passion for colon health through enemas. But, given the limited availability of enema products in the market, Kyah decided to fill the gap by creating her own enema-based products.
ISB: What inspired you to focus on detoxification and enema treatments at your clinic?
KS: Colon Hydrotherapy completely changed my life when I was 16 years old. I suffered from debilitating constipation as a teenager and colonics and enemas were the only way I found relief. My clinic exists to provide relief and education to help others who are suffering just like I was.
ISB: And what led you to move away from existing treatments towards creating your own range?
KS: Colonics are an incredible cleansing and healing modality but they can be expensive for regular sessions and are reliant on the person being able to come in and visit the physical clinic. I personally had used enemas for years as I could do them at home, travelling or whenever I needed instant relief. There was nothing on the market I was happy to recommend to my clients so I decided I would create my own brand of enema kits and detox products so I could ensure they were getting the best quality products and felt confident using them.
ISB: What was the biggest challenge you faced in adding product development to your skill set, having started out as a therapist, and how did you overcome it?
KS: The biggest challenge is simply that there is no roadmap to developing products and building a successful business. An online product-based business is completely different to a brick-and-mortar service-based one, getting your products to show up in the right place and market them is completely different and is definitely a challenge. When I did my marketing degree, social media wasn’t for business and Facebook didn’t have ads so another challenge is the ongoing changing economic environment we operate in. Along the way, I have just had to adapt my skills, learn as a go, trial and error and find a core group of awesome business minds to bounce things off of when I get stuck.
ISB: How do you go about breaking down patients’ unfamiliarity with, and sometimes negative perception towards, enemas?
KS: Anyone can benefit from having a Happy Bum Bag in your health toolkit. One of our core goals of Happy Bum Co. was to remove the stigma around gut issues and using enemas to get the relief you need so we have been on a mission to normalise it and provide the education people need to feel confident in using them. There is so much misinformation and conflicting advise (on any topic) on the internet that we just try to keep it simple and highlight our benefits in a way anyone can understand.
ISB: What is your vision for Happy Bum Co. in the next couple of years?
KS: Happy Bum Co. has so much growth planned for the next few years, our product line is filling out nicely but we plan to launch a few more in the coming years, open a European warehouse as we already have them in US and Australia and really expand our reach to raise awareness about the benefits of enemas worldwide! We want enemas to really be seen and get the exposure they deserve.
ISB: What has been the most important lesson you’ve learned that has helped you in your business journey you’d share with aspiring entrepreneurs?
KS: I think to be an entrepreneur you have to be comfortable with going against the grain and doing things a little differently. That’s the only way to stand out in such an overstimulated consumer marketplace. There is definitely an element of risk and you have to be passionate about what you do. I also really recommend creating a strong “brand” surrounding your products, branding is something that can really set you apart from your competitors and create an extremely loyal customer base. I invested a lot in building our Happy Bum Co. brand and as we have seen such exponential growth, both integrally and externally, this has been key to ensure our brand can grow sustainably and can still deliver to our promise. A product is so much more than what it does for you, it’s how the whole experience and interaction makes you feel.
