Breaking the rules can work in small business

Case study

Who Carol Harrison
What The Professional Centre
Where Coffs Harbour, NSW

Carol Harrison is a shining example that listening to your customers – and sometimes even breaking the rules– can take you a long way in business.

Carol started at The Professional Centre in Coffs Harbour answering phones at a time when there were only three tenants.

Four years later, and after a little training and coaching, including participation in ETC’s delivery of the Women in Business Mentoring Program, Carol became the new leaseholder at The Professional Centre, boasting 22 tenants and 25 virtual clients, last year.

‘We’re thriving and growing every day and it’s because of the mix of people we have here and the affordable, customised service we offer,’ Ms Harrison said. The centre is home to an interesting mix of clients including accountants, lawyers, business coaches, a recruitment company, a psychologist and even offers salsa dancing and meditation classes.

‘Who says you can’t laugh and have a good time at work? Who made up the rules about how to do business and what to wear to work anyway?’ Ms Harrison added.

The Professional Centre’s tenant’s requirements may be in the form of a virtual office, hourly, one day per week, monthly, yearly basis, or even use of the conference room.

‘Who made up the rules about how to do business and what to wear to work anyway?’

Carol’s business mentor from the Women in Business Mentoring Program, Lorraine Mouafi, was full of praise for this effervescent businesswoman.

‘Carol’s imagination and enthusiasm about the business is infectious. She constantly makes me smile with delight when discussing her business strategies and plans for the future,’ the ETC Director said.

‘Her ability to identify what was missing in the business community and by giving good old-fashioned customer service such as taking the time to listen to existing and potential tenants’ needs and then customising a solution to suit their requirements is a credit to her good business judgement.

‘It is worth taking a few moments to arrange a suitable time to drop in for a look and have a chat with Carol. You will be impressed,’ Ms Mouafi said.

Sally Petersen, Enterprise & Training Company, Mid North Coast