The Australian Small Business and Family Enterprise Ombudsman Bruce Billson has urged consumers to patronise small and family businesses this Easter season as businesses are reopening for the first time after the past two Easter seasons under lockdown.
“Small and family businesses stand ready for your valued patronage this Easter holiday season,” Billson said in his video message. “For the first time in two years, there is freedom of movement and no trading restrictions to contend with. Consumers are expected to spend a record $9 billion on everything from long-overdue family getaways to seafood lunches, not to mention the chocolate and hot cross buns, as is tradition.”
Billson added, “It is wonderful to see consumer behaviour is far more conscious these days and we want to see that trend continue and for shoppers to share the love with our small and family business community.”
As small and family businesses prepare for the expected holiday rush, Billson said it’s never been more important for customers to share some with these businesses that are in the middle of a difficult post-COVID recovery.
“Business owners are doing their absolute best to serve their communities, despite the challenges that come with having staff in isolation and supply chain disruptions,” Billson said. “The best way to support small businesses is to be a kindly customer – be patient and understanding, with good and generous intent. Small businesses are run by real people who deserve our respect and empathy, so please be kind.”
