Facebook has launched a Small Business Learning Hub, an online training site designed to help small businesses across Australia and New Zealand. The initiative will offer free video tutorials hosted by local Facebook community trainers and will cater to businesses of all levels. Video content will include training content ranging from the basics of Facebook and Instagram to using more advanced tools like Shops, Paid Online Events, and Personalised Advertising.
The platform has also partnered with national and state tourism bodies to launch travel-specific training to support pandemic-affected businesses, including the latest insights on travel behaviours and more advanced strategies for tourism and travel businesses. In addition, there will also be content such as local case studies, industry inspiration, as well as downloadable worksheets to help businesses take their learnings further and apply them in the real world.
New videos will be regularly added to the Small Business Learning Hub, including additional industry training sessions, how-to videos on the latest business tools, and fresh content from Facebook’s community trainers.
“The pandemic has shown how important digital skills are for businesses to build resilience and to find new customers,” Melinda Petrunoff, Director of Small and Medium Business, Facebook ANZ said. “Last year we found 36 per cent of Australian SMBs started using or increased their usage of social media platforms when making sales, and 49 per cent intend to use it more moving forward.
“Small business will be the key driving force behind Australia’s economic recovery, and that’s why we launched the Small Business Learning Hub to help businesses no matter where they are, learn the vital digital skills to thrive in local and global economies,” Petrunoff added. “Our continued investment into education and local programs is part of our ongoing commitment to build small businesses that can be resilient, because we know that when they thrive, the community thrives, too.”