Inconsistent and confusing food labels are driving Australians to throw away still-edible food, according to new research from RMIT University and End Food Waste Australia.
The study highlights that poor label design and inconsistent packaging are major factors behind consumers discarding edible products, contributing to the nation’s 7.6 million tonnes of annual food waste. The financial impact on households can reach up to $2500 a year.
Lead author Associate Professor Lukas Parker from RMIT said that Australian shoppers deserve better and clearer information.
“They’re being let down by labels that don’t give them the information they need to make the right call,” he remarked. “It’s time for a consistent, clear system that helps people make smarter choices, saves money and keeps good food out of the bin.”
The study suggests that consistent date labels, larger print and simple icons could significantly reduce the amount of edible food consumers discard.
However, while consumers expressed a desire for more transparent labelling, food industry stakeholders cited concerns about costs, compliance and regulatory complexity.
End Food Waste Australia CEO Tristan Butt urged collaboration across the sector.
“Clear, consistent date labelling is one of the most cost-effective and scalable ways to reduce household food waste, but it won’t happen without industry-wide collaboration,” he added.
“This single change could prevent nearly a million tonnes of food waste by 2030. The UK’s retail sector has already proven this change is possible without compromising food safety. It’s time we did the same.”
According to RMIT and End Food Waste, the next phase of the National Date Labelling and Storage Advice Project will bring together supermarkets, food brands and government agencies to co-design, test and implement a national framework for date labelling and storage advice.
- This story was originally published on Inside FMCG.
