Visa simplifies mobile online shopping

New data reveals one in three Australians have walked away from an online purchase because it was too hard.

A quick and easy service to pay for goods online on any device launched 17 July. Visa Checkout addresses the frustration expressed by 44% of Australian shoppers with the large amounts of detail usually required to complete a purchase online.

Visa’s study, The Future of Payments – Everywhere Commerce (the Study), found that 92% of Australians have bought products or services online; however, more than one in three (37%) have abandoned an online purchase after finding it too difficult. Another third (30%) of online shoppers admitted to walking away from a digital transaction after forgetting the unique password required by each merchant website. Security also remains a key issue for online shopping with 64% of people avoiding it when they feel uncertain about the security of a particular website.

92% of Australians have bought products or services online; however, more than one in three (37%) have abandoned an online purchase after finding it too difficult.

Enrolling in Visa Checkout is intuitive and simple, and shoppers can use any Visa debit or credit card or even other major payment cards to make purchases from a PC, mobile device or within a mobile app. Once enrolled, shoppers simply provide their username and password to complete the payment process, without having to leave the merchant’s website.

Online ticketing growing fast

‘The fastest growing way in which our customers buy tickets is on their mobile. Our customers pick their movie, session time, their seats and even candy bar treats on our mobile website and the Event Cinemas app. Completing their transaction with us quickly, in a trusted and hassle-free way is critical to our business,’ said Kristie Atkins, Director of Sales, Amalgamated Holdings Limited (owner, Event Cinemas, the first merchant in Australia to offer Visa Checkout).

Australian account holders who are currently signed up to V.me by Visa will automatically move to the new service and be able to sign in with their same username and password.

‘Since we launched V.me by Visa, online and mobile commerce has continued to grow quickly with many businesses placing further emphasis on selling through websites and mobile apps. Our merchant partners have adopted the service and will now rebrand to Visa Checkout,’ said Greg Storey, Head of Visa Checkout for Visa in Asia Pacific and Central Europe, Middle East and Africa.

Mobile catching up to PC

According to the study, Australians use their PC as their primary online shopping device, with desktop purchases making up 90% of Australian online sales, but mobile shopping is quickly catching up, especially among younger users. One in three shoppers aged between 18 and 29 had shopped using a mobile device while commuting to or from work. A further 22% of respondents admitted to regularly shopping online during work hours, while another 25% left it until the early evening, between 5pm and 9pm.

About the study: The Future of Payments – Everywhere Commerce study (the Study) commissioned by Visa surveyed 1000 Australian adults to discover their online shopping habits (July, 2014).