Facebook’s parent company Meta has announced the launch of a new support program that will provide assistance to Queensland and New South Wales SMEs that have been affected by recent flooding.
The Meta Australian Small Business Flood Relief Support Program will provide eligible SMEs with AU$200 in Meta Ad Credits and tailored 1:1 business support mentorship, based on their business objectives and needs.
Meta has also provided free ad credits to the NSW State Emergency Service and QLD Fire and Emergency Services to help them further boost their crisis communications messaging and services, including situation updates, evacuation orders and weather warnings. Meta will also provide free training for affected small businesses.
“We’ve already seen incredible community spirit as people came together to help one another across flood affected communities in QLD and NSW,” Harry Lowes, Director ANZ Scaled, Global Business Group, Meta, said. “Many of these people were also small-business owners and over the last few years have faced back to back crises from bushfires, to the pandemic, and now floods. Recovery is going to take a long time, and we wanted to offer businesses some support to help them adapt during these difficult times, and remain committed to supporting flood-affected SMEs get back on their feet.”
In addition to the relief support program, Meta is donating $100,000 to local organisations to aid in providing relief and response work to affected communities. A $50,000 donation will go to the Australian Red Cross in support of their QLD and NSW Floods Appeal, and another $50,000 donation will go to Foodbank Australia from the Meta Crisis and Disaster Response Fund.
To date, over $200,000 has been raised from more than 600 fundraisers on Facebook to help flood victims in Australia, according to Meta’s own data. Over 350,000 people marked themselves as ‘safe’ during the flooding in Eastern NSW using Facebook’s Safety Check tool since February 23, 2022. Meta also reported that more than 65,000 people in Australia have joined over 150 newly created support groups on Facebook to help flood-affected communities since the same date.