New tool for social media

MYOB has launched the #spruik – a new promotional tool in social media for Australian small businesses.

As part of its new ‘Love your work’ brand campaign, MYOB is launching a new way for Australian small businesses to promote themselves online. It’s called a #spruik.

You can simply take a photo containing a simple handwritten message to promote your business – tagged with the #spruik hashtag – and upload it on MYOB’s site.

The site not only helps you share your #spruik into other social-media platforms – it puts you in the running to win one of four promotional packages from MYOB, each worth $25,000, plus 25 runners-up prizes of $1000 business grants for the most creative #spruiks.

You can #spruik about your unique passion, product, service or story, and there is no limit to the number of times you can enter and go on to share your #spruiks with their customers and friends.

The prize includes a professionally made film that can be adapted into local cinema advertising, and the promotion is being run in support of MYOB’s position as Gold Partner of the Amex ‘Shop Small’ movement, which is running nationally throughout November.

Tim Reed, CEO of MYOB, says, ‘Business owners tell us that spreading the word and finding new customers on a limited marketing budget is one of the biggest challenges they face. We hope this campaign enables them to do that, and have a bit of fun in the process.’

MYOB’s ‘Love your work’ #spruik promotion ends at 5pm AEDST on 30 November 2014.