Key steps to growing your Instagram community

How many of you become so focussed on the number of followers you want to have on your Instagram platform that you forget about the followers you do have?

Your existing followers are supporting your Instagram platform, your business and your journey! Take a moment to appreciate that and nurture your relationship with them. Rather than focussing on the ‘Follower Number’ that you want to hit, put your energy into appreciating your audience, and trust me, growth WILL happen!

Start with these points:

Provide an impressive customer experience

Responding to your comments and direct messages in a timely manner is the first step to building a relationship with your audience.

Use this as an opportunity to start a conversation. For example; if somebody comments on a post, reply by asking them a question, asking them for their feedback or thanking them for their feedback. Going that step further will really show that you care.

Provide content that adds value to your audience

Content is key and plays an important role in connecting with your audience, increasing engagement and growth. If you share valuable content that forms an emotional connection with your audience, you can build trust and develop a loyal community.

Think about what your ideal customer would want to know about your business and offerings. Start with creating content around this and take note of how your audience are interacting with it.

Another important factor is to read your Insights regularly to understand what content is performing best. You can filter your Insights to view your best performing posts based on a variety of factors and time frames.

Consistency is key!

Plan ahead and be consistent. Putting a weekly plan in place can help you to manage your engagement strategy, community, content creation, planning and reporting.

Being organised will also help you to think more clearly about what you want to do and how you are going to execute it. If you want to see results and make an impact with your Instagram account, it’s vital to plan ahead and be consistent. Don’t get discouraged when things don’t perform as well as you hoped for; keep going, alter the plan if you need to and show up for your Instagram community!

Elena Franco, Founder, Social Punch

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