I have loved the phone since I was a kid. Whether for a natter, chat, or deeper conversation, the phone/mobile was and still is, a wonderful business tool.
At nine years old, my parents were keen to teach me how to answer the phone professionally as they received many business calls at home. I loved doing so and would race to answer pretending I was all so grown up.
I was in awe of how my parents could easily engage with and influence others via the phone. Mums had a real gift of cheeky repartee and changing her voice and tonal skills. It was innocent business theatre and I admired their adaptability across all levels, from global CEOs to local representatives. And a phone that rang needed to be answered swiftly. Letting a phone ring out for ages (or worse, not answering) was a recipe for lost opportunities or risking a perception of apathy.
The learning continued at 14 years old during holidays when Mum took me into her office to learn the switchboard. I disconnected many callers but was ever so apologetic when they called back. So, it was natural to start my career in telephone sales and decades later the ethos of how to use a phone well is still as relevant, albeit not as revered.
So why this trip down memory lane? Well, I’m not convinced, despite all the amazing technologies (Zoom, Hangouts, Apps, Facetime etc) that one-on-one conversations (that are not face to face) are hitting the mark and are avoided too often. I observe many small businesses have lost the desire, skills and passion of pure play one-on-one phone calls. And that stymies potential.
I don’t diminish the value of technology for webinars, group’s, bigger conversations, seminars, learning etc. They are outstanding and critical. But we can do better at a time when deeper listening is so important.
Pick up the phone more often, don’t be shy and relax. Even try a few new accents for fun!
Sue Parker, Founder, DARE Group Australia
DARE Group Australia is a valued content partner of Inside Small Business