For some SMEs, social-media marketing can often be one of the last things they consider while running the rest of their business. Today, however, every business should be on Instagram, no matter your business or product.
90 per cent of Instagram user are under 35 years old and the top brands and businesses on the social-media platform have a 4.21 per cent engagement rate. This is 58 times larger than Facebook. There are 400 million people active every day on Instagram. Those number alone tell us that there’s so much potential within social media, so why aren’t more businesses using Instagram?
A lot of businesses are unaware of how to tackle the untapped potential in a social-media campaign and the reach they can achieve. Business owners get overwhelmed not knowing how to approach Instagram. Where to start and what to do are business owners major concerns.
There are three important things business owners need to consider when approaching Instagram:
Jessica Koncz, Founder and Business Director, Crave New Media and creator of Crave