For some SMEs, social-media marketing can often be one of the last things they consider while running the rest of their business. Today, however, every business should be on Instagram, no matter your business or product.
90 per cent of Instagram user are under 35 years old and the top brands and businesses on the social-media platform have a 4.21 per cent engagement rate. This is 58 times larger than Facebook. There are 400 million people active every day on Instagram. Those number alone tell us that there’s so much potential within social media, so why aren’t more businesses using Instagram?
A lot of businesses are unaware of how to tackle the untapped potential in a social-media campaign and the reach they can achieve. Business owners get overwhelmed not knowing how to approach Instagram. Where to start and what to do are business owners major concerns.
There are three important things business owners need to consider when approaching Instagram:
Know your brand, look and feel – No Instagram is successful without a continuous theme and branding. Your tone of voice, images and feed should be a continuous theme. Remember to think beyond your ideal customer as your audience can include several audiences, not just your projected audience.
Create quality content – Visually appealing content is key when developing a successful Instagram account. Even if the photos or graphics are not done by a marketing team, the content should resemble what your business or brand stands for. Stock images, repeated imagery and low-quality photos will not engage an audience.
Be active and engage with your audience – It’s vital that you comment, like and respond to your audience on the platform. Treat social-media engagement the same as customer enquiries, it is vital for your reputation and brand awareness. Put a few hours aside to schedule content with tools such as Hootsuite. This gives you the chance to engage with audience comments and feedback throughout your working week without the time indulging task of thinking of content to produce.
Jessica Koncz, Founder and Business Director, Crave New Media and creator of Crave