Monica Rosenfeld draws on 15 years’ experience as an entrepreneur to offer her top 10 tips on making your business a success.
Nine out of ten startup companies fail, due to ineffective strategic management, poor financial control and a bad business model.* My Sydney-based public relations company, WordStorm PR, defies the odds as we celebrates 15 years of running the company this year. We attribute our success to her commitment to honesty and integrity and being ethical in our work.
Starting a business from scratch as an entrepreneur can be difficult, as many businesses don’t ‘plan to fail’, they just ‘fail to plan’.
We are currently celebrating 15 years of WordStorm PR, and from my experience over the years, I have found that the success of a business relies on ambition, consistent hard work, a supportive team and – most importantly – being passionate about what you do. If you enjoy what you do, it will never feel like work. With three kids under ten, I have also found it’s vital to find the right balance between work and family.
My top 10 tips for business owners, gleaned from years working in the PR industry, are:
Monica Rosenfeld, Founder and Managing Director, Wordstorm PR