The three mental aptitudes of savvy entrepreneurs

What is the most important quality for an entrepreneur to possess? Is it logic and reason? Creativity and intuition? Or, perhaps, the most successful entrepreneurs are those with vision and clarity of thought? The key to successful business leadership is not to rely on one specific mental aptitude but, rather, to balance the use of logic, creativity and mindfulness.

One of the most vital assets any entrepreneur has is their own mind. And a successful business owner is often one who knows how to work with all the facets of their own brain. They know when the time is right to be logical and rational, or creative and explorative, or to step out of their thoughts altogether and just be “present”.

As a jewellery designer and goldsmith, I draw upon creative skills on a daily basis. However, my other skills and experiences, particularly my background as a chartered accountant and my work as a meditation teacher have helped me establish a more comprehensive and more adaptable approach to the challenges, opportunities and daily needs of my business. One moment, I can be compiling a Profit and Loss report; the next moment, I am feeling the flow of a magical new design. Through meditation, Joy of Business tools and mindfulness, I am able to discover moments of clarity and be more aware of what my business needs. I have learned to use my mind in whatever way the business requires of me, at any given time.

Successful business owners are often those who are willing to move beyond their favoured mental functions, and strengthen and utilise all three “minds”, namely:

Reason, structure, logic -These ensure you remain aware of how the business is performing and what it needs to move forward. Logic and reason are the foundation of any enterprise. Things often change, but it’s vital to be grounded and logical as a starting point. However, if too much structure and logic is applied, the business can lose its creative edge and be less adaptable in a dynamic market.

Creativity, intuition, insight – When you open up to creativity and intuition, you start to allow more into your business. You see opportunities for new suppliers, or ideas for different revenue streams. Creativity is where you tap into more than what you already know; it is where you engage your passion, and your vision. But if a business is only run on creativity, it can be easy to lose sight of more mundane essentials, such as money flow and internal processes, and the business will suffer as a result.

Mindfulness, presence, awareness – All entrepreneurs should practice creating moments of presence and awareness. When you go within and still your mind, you rise beyond your limited beliefs and discover a sense of space and possibility. This allows you to be less stressed, more rested, and able to tap into the “zone” where creativity and intuition flows. When you are mindful, you become more attuned to your surroundings, your staff, your own needs and the needs of your businesses. You enjoy greater clarity and more powerful decision making.

Most people, admittedly, will not be strong in all three mental aptitudes. But if you know you are weak in one of these areas, bring people into your business who possess the strengths you lack and be willing to listen to their perspective. Ensure these three viewpoints are equally represented in your business.

Devarati Sammon, Chartered Professional Accountant and certified Joy of Business facilitator 

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