Start at the end: how companies can grow bigger and faster by reversing their business plan
It is easy to lose your vision for your business when you‘re immersed in the day-to-day minutiae.
Dave Lavinsky founded Growthink, a Los Angeles–based entrepreneur consultancy that helps start, grow and exit businesses.
He develops Stephen Covey’s maxim to start with the end in mind by identifying the steps you must take to get there, using both a customer-focused and business-focused vision (missions). He uses quantitative measures to analyse financial metrics and business assets in order to set a series of goals, taking time to devise systems and develop HR and strategic plans.
Also covered is how you the owner, as the bottleneck in the business, can boost both your and your employees’ productivity rather than working harder and longer hours yourself. Practical and doable.
Dave Lavinsky, John Wiley & Sons, 2012, $28.95
