Indigenous Business Australia’s (IBA) national accelerator program, run by early stage investment group Investible, has helped nine early-stage indigenous start-ups turn their businesses into viable commercial enterprises.
The eight-week accelerator saw participants work with successful start-up founders, mentors and investors to gain the insight and experience needed to develop and realise their business vision.
Through the program, the indigenous entrepreneurs were introduced to over 65 potential customers and partners, 45 investors, and closed seven deals while in the program – four of which were with multinationals.
All accelerator participants continue to receive ongoing support, and the program awarded three founders, Josie Alec from Jummi Factory, Kylie Bradford from Kakadu Tiny Tots and Greg Hodgkinson from Indigispace, with additional tailored prizes to kick-start their business.
Josie Alec, founder of the Jummi Factory, produces a range of unique bush remedies and skin care products. Investible has helped Josie, who is a healer in Pilbara, to scope a trademark approach and cover the cost of a consumer product marketing expert to create her packaging, social assets, website and re-branding.
Off the back of the program, Josie pitched against 79 other start-ups to place second at Investible’s AngelPitch event, and then second overall at the Overseas Talent Entrepreneurship Conference (OTEC) Sydney pitch event that meant she went on to represent Australia at the conference hosted in China.
Josie said the IBA Accelerator program was instrumental in helping her pitch the business at OTEC in China, one of the world’s largest VC events.
“Not only did the IBA Accelerator program inspire me to pursue my dream of running a business that celebrates my heritage, it helped me validate my business model to make sure it was commercially viable,” Josie said.
Four months later, the Jummi Factory is in the process of developing a new nursery in the Pilbara which utilises aquaculture techniques, to develop the next version of her products. With the rebrand almost complete, Jummi Factory products will soon undertake consumer testing, before the product rolls out across Australia for a multinational client.
Josie will now take part in IBA’s second accelerator program as a mentor. The program, set to kick off in late November, will be delivered virtually given it can be difficult for Indigenous entrepreneurs to be away from their communities for long periods of time.
Investible program lead, Elisa-Marie Dumas, said while the first program was a great success, the virtual format has allowed them to scale across remote communities.
“There is huge demand in the Indigenous community for economic independence and programs like these can help move the dial in a meaningful way. Tailoring the program to those who physically need to be in their communities means we have founders participating in places as remote as Groote”, Ms Dumas said.
“Given the success of the first IBA Accelerator program, we’re incredibly excited to begin working with these 15 entrepreneurs.”
The program will begin with a two-day kick off in Sydney, followed by a seven-week virtual program and a Demo Day where participants pitch to investors.