New community platform to help solve SME problems

Optus has launched Yes Business, a new interactive and collaborative online platform, which connects SME owners and employees within a digital community to tackle common and tricky SMB issues.

The Yes Business platform, which is now live, was launched in response to customer feedback about not having access to information, ideas and tools to solve problems. Research undertaken by Optus* of a selection of their SME customers ahead of the launch also showed:

  • Nearly two-thirds (61 per cent) have felt isolated in their role.
  • More than one-third (35 per cent) have paid more than they wanted for an expert to solve a problem rather than trying to find out how to resolve it themselves.
  • A website designed for information and advice specifically for SMEs appealed to more than two-thirds (67 per cent) of respondents.
  • More than one-fifth (22 per cent) feel there is not enough information available to help them run a successful business.

The free-to-access platform includes articles and advice penned by experts in their fields, including professors and other business owners.

Matthew Ball, Head of Small and Medium Business at Optus said, “the Optus Yes Business platform allows SMEs to connect to a digital community where they can seek a range of advice, tips and solutions within the one place.

“We know 46 per cent of SMB owners seek advice from other small business owners, yet, there are still feelings of frustration and isolation. Yes Business aims to alleviate these feelings by connecting SMBs with a like-minded and knowledgeable digital community.”

The research also looked at why SME owners felt isolated, with respondents identifying reasons including:

  • multiple things going wrong at the same time (34 per cent)
  • lack of inspiration or motivation (24 per cent)
  • not being able to ask for help (12 per cent)
  • not being able to share successes with others (12 per cent).

“We’re focused on continually improving our services to customers and it’s important to us that our customers can turn to us not only for communications advice and service, but for business. Listening to our customer base, we know SMEs want an easy-to-access online community for support, know-how and expert advice,” Ball said.

 

*Research conducted by Optus through surveying 82 of their SME customers

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