eBay has recently announced its partnership with loyalty program provided flybuys that will allow shoppers to collect and redeem flybuys points with 40,000 Australian retailers on eBay.
This partnership enables more than 11 million monthly unique users of ebay.com.au to link their accounts to flybuys to collect one point for every $2 spent on eligible items across ebay.com.au. There will also be regular bonus offers, allowing shoppers to dramatically accelerate their points.
The announcement marks the first move into loyalty rewards for eBay in Australia, as it seeks to offer consumers a more rewarding shopping experience.
“We know Aussies love rewards points, and at eBay innovation is the focus for our connected community,” said Julie Nestor, Chief Marketing Officer at ebay.com.au. “It was a no-brainer to partner with flybuys to achieve this as we continue to evolve our own platform in order to stay the number one online retail choice in Australia.”
For flybuys, this partnership is the biggest expansion of the program thus far.
“We are always looking for new and innovative ways to help our members collect and use more flybuys points and ensure they are rewarded in a meaningful and exciting way,” said Alex Chruszcz, General Manager of flybuys. “We are delighted that eBay shoppers can now be rewarded with flybuys points and our members can benefit from the addition of another fantastic partner to the program. We want to continue to work with the best brands in Australia to ensure we are offering the most rewarding experience to our members.
“Already we have 80 of the top 100 largest Australian retailers on the platform with everyone from The Good Guys to Peter’s of Kensington. This new partnership with flybuys will give shoppers the chance to collect points at stores they already love, with new ways to pay for their online shopping,” she said.
This latest partnership is also helping smaller retailers on eBay have access to a recognised loyalty program in flybuys. Recent research among small business retailers found that while 62 per cent believe a rewards program would help their business compete with larger players, 71 per cent felt a loyalty program would be too expensive to set-up and run.
“We have listened to our small-business community who say that loyalty programs are something they would like to engage in but don’t have access to, which is where the power of the eBay platform comes in,” Nestor said.
Additionally, the research found 72 per cent of eBay sellers believe a rewards program would help attract new customers, and 67 per cent said it would likely increase customer spend at their store.
“This partnership opens our small-business retailers up to millions of active flybuys members, and on the flip side creates a simple avenue for the millions of ebay.com.au users to join the flybuys program and collect flybuys points on their regular online eBay spending to redeem on thousands of rewards on offer,” Nestor added.
To celebrate the launch of the partnership, eBay has offered a limited promotion in which Australians can earn up to 10 times the normal rate of flybuys points on their first transaction.
