Does the thought of networking in a room full of other business professionals fill you with dread? Is it an effort to go to networking events or do you try to avoid them completely? You’re not alone.
We are told constantly that we need to network and build strong business connections. It may not be many people’s cup of tea, but networking is an important part of any B2B business and is essential when building your professional profile or trying to find a job.
Before the event
If you don’t like networking, it is important that you prepare yourself prior to the day of the networking event.
Day of event
The day of the event is when your nerves are most likely to be at their worst. But you’ll need to push through any feelings of dread. There are a couple of things you can do to feel better on the day:
After the event
The event may be over, but the networking doesn’t stop! It is important that you follow up with the connections you made at the event. Whether it’s a simple message thanking them for their time or discussing potential business opportunities – both can build rapport.
Brooke Arnott, Managing Director, The Small Business Lounge