Last week we talked about the idea behind my app, its initial development and how we advertised it. Now we’ll look at three more tips to making an app stand out from the crowd.
Knowing your customers
We’ve done huge amounts of research and gained a real understanding of country demographics with regards to population, number of languages spoken, percentage of population that speak English, percentage of internet users per country, percentage of population with Facebook accounts and countries that have the highest spend on educational mobile apps.
We’ve also researched the current attitude to methods of maths education per country and whether times tables are in or out of favour.
This knowledge has helped us greatly to determine which country to ‘go live’ in, and in which sequence, as well as helping us know exactly which angle to take when designing our Facebook ads. As a result of this, we are seeing amazing return on investment from our Facebook advertising spend as we replicate our #1 selling app advertising strategy in different markets across the world.
Plug in and keep evolving
You have to remain plugged in – watch where your pp is – how many downloads you are getting and the trends from your advertising. This is the fun bit. Listen to the users and continue with development.
There is always something you can improve on to make your app stand out – we’re constantly improving the functionalities of Maths Rockx, making the navigation easier or coming up with additional components to make it more user-friendly. What sets you apart from the competition is that you continue to evolve. This is where the work really begins.
Giving back
I’m 100% passionate about giving back and helping kids to get the basics right so they don’t have to suffer in silence at school. We’ve put blood, sweat and tears into our project because we know it works and for every beautiful testimonial I get from a mum or a teacher it confirms what we did this for.
If you’re up for it, the good and the bad, and you know your concept will work – go for it! If a school teacher and mum of two little kids can do it, so can you.
I LOVE our app and I am so stoked that I followed my dream to fruition. It’s a hell of a ride – but it’s worth it!! Our app is primarily about making a difference to the kids, we’re here because we’ve got a product that is FUN and it works, we’re building confidence in the kids and they have fun while we do that. We love our product and have really enjoyed all the ups and downs along the way.
Jo Otto, Creator, Maths Rockx
