Cloud business platform primes SMEs for growth

Microsoft has launched Microsoft Dynamics 365 Business Central in Australia and New Zealand. An intelligent cloud-based solution designed specifically for SMEs to help them manage finances, operations, sales and customer service, Business Central also serves as an upgrade opportunity for businesses that have outgrown their entry-level accounting systems and legacy ERP.

The solution, which integrates with other Microsoft cloud services including Office 365, strips away complexity from day-to-day business functions and can be customised where required using PowerApps, Microsoft Flow and Power BI.

Business Central’s arrival comes in the heels of new research by YouGov Galaxy which reveals that although many local SMEs are facing challenging business conditions, almost half are expecting to grow in the coming one to two years and recognise the impact that intelligent business software can have on operations. They also recognise that meeting customer expectations is a key driver for digital transformation.

At the moment, however, fewer than half of Australia’s SMEs are making use of business application software – signalling an opportunity gap.  Forward thinking SMEs are now making a move and a third of survey respondents said they are already or are planning to evaluate their business software options over the next 12 months.

Early adopters will have an advantage according to Michael O’Keefe, Business Applications Group Lead for Microsoft Australia, who said, “They recognise the value that business software can have in terms of making them more efficient and responsive to customer needs. Business Central has been designed specifically for these organisations.”

He added, “This is a cloud-based solution that can grow with the business. It offers end-to-end functionality – and a far more comprehensive suite of capabilities than many of the entry level accounting systems. Business Central is highly intuitive, cost effective, and it integrates neatly with other business solutions such as Office 365 and Power BI to provide end to end business transformation opportunity.”

Microsoft Dynamics 365 Business Central offers:

  • Business without silos. The solution unifies a business by breaking open silos of information, boosting efficiency with automated tasks and workflows – all of which can be integrated with familiar Office tools like Outlook, Word, and Excel.
  • Actionable insights. It makes it possible to achieve greater outcomes and gain a complete view of your business with connected data, business analytics, and guidance from Microsoft’s intelligent technologies.
  • Solutions built to evolve. The cloud solution can be deployed rapidly, customised as required, and grown on demand, adapting in real time to meet changing business needs.

SMEs ready to take their business to the next level with Dynamics 365 Business Central also benefit from an experienced and accomplished ecosystem of Microsoft partners – including Empired, Microchannel, Dialog, Rhipe, KPMG, Fenwick and DXC – that can support businesses with their digital transformation.

Microsoft partners have a deep understanding of what it takes to succeed in business, and the expertise to help SMEs transition to modern business solutions, integrate their business applications for maximum impact, and tailor solutions for specific business requirements.

According to Michael O’Keefe, “More than half of all the respondents to the survey – 54 per cent – recognise that better use of technology, integration and efficiency will play a significant role in growing their business over the next year or two. That’s precisely what Dynamics 365 Business Central has been designed for – to prime business for success and growth.”

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