Australia’s first “female only” rideshare platform expands
Inside Small Business
February 9, 2018
Sheba female ridesharing
Created by women for women, Shebah is looking to drive change across the country by providing a safe and secure mode of transport for women and children. Following the success of its launch in Melbourne under a year ago, the rideshare platform is spreading its wings by adding Canberra, Hobart, Darwin and Adelaide to its expanding list of locations.
Shebah aims to be more than just a rideshare service, encouraging women to re-enter the workforce by not only providing employment opportunities, but also the less obvious benefit of allowing mums to stay at work or other obligations and use Shebah as a safe mode of transportation for their kids.
In an industry typically dominated by men, they have established an all-female space in a competitive and ever-evolving tech-based sharing economy, creating what has been dubbed “front seat freedom” by making passengers feel safe to travel in the front seat alone at any time of the day.
Shebah has a diverse community of users, its drivers and riders including women all of ages – they are students, suburban mums, retired professionals, transgender women, women with disabilities and women who choose not to travel with men for cultural reasons.
With women making up 76 per cent of the casual work force and 60 per cent of passengers in rideshare vehicles*, Shebah sees itself as paramount in providing a safe, flexible and affordable travel alternative for Australian women and children.
Founder and CEO, George McEncroe, is a comedian and single mother of four who founded Shebah for two reasons: she wanted to keep women and children safe while they travel, and she wanted to give women like herself a flexible employment option where they could earn a healthy wage and manage their hours around their family commitments.
“Since our launch in March 2017, we’ve completed over 15,000 trips and have over 800 active drivers on the road. We’re very proud to be the first female-only transport solution as well as a flexible employment opportunity for women across Australia,” Ms McEnroe said.
*Economic effects of ride sharing in Australia report by Deloitte Access Economics 2016