The Love Destination, an Australian digital TV service that has become known as “the Netflix for everything love, dating and relationships” is making waves and touching hearts ahead of its US launch.
Recent lucrative content acquisitions, distribution and tech partnerships will see The Love Destination launching on over eight million consumer-electronic devices in the US in 2018.
In a digital TV landscape traditionally dominated by the big players such as Netflix, Amazon and Hulu, The Love Destination aims to redefine digital TV and carving out its own path with a powerful and highly engaged niche market, while helping to solve a global human problem – loneliness. This comes as new research by the Australian Red Cross has found that Australians are on the brink of a loneliness epidemic, with over 5.6 million Australians suffering loneliness, affecting mental and physical health.
“We are passionate about love and believe that love can quite literally change the world, but loneliness and low self-esteem are a huge problem,” said The Love Destination Founder and CEO, Katia Loisel.
“Our mission is to help alleviate loneliness and inspire and empower women. Providing expert-led online courses, how-to’s, lifestyle shows, documentaries and films that help you to connect and make you feel good about love and life,” Ms Loisel added.
The Love Destination has already built a substantial following, and will launch its new offering later this year: a global digital subscription video-on-demand (SV0D) network for everything love, dating and relationships. By combining two billion dollar markets, eLearning (US$163B) and digital TV (US$36.5B), the network is keen to redefine digital TV and filling a void in the multi-billion dollar marketplace.
“We’re all about relationships, so it was important for us to build and connect with our audience organically prior to launching our SVOD offering. This has allowed us to get a feel for the issues our customers face and address a need in the market place,” Ms Loisel said.
“Millions are searching for information and shows about love and relationships, but it’s often from untrustworthy sources, and that compounds the problem. Whether you’re single or in a relationship, The Love Destination has content that will not only entertain but will also help you to connect and re-ignite your relationships.”
It is currently filming several productions in New York, Los Angeles and Australia and acquiring content ahead of its US launch.