SMEs make the best authors. In my 10 years in the writing and publishing industry, I have observed many publishing scenarios and by far business owners are the most successful authors because they already have a business mindset and quite often an audience in place to leverage. This type of approach to publishing is beneficial as it takes it all to make it as an author.
SMEs make great authors because:
So, where does a publisher come in? Well even though they make the best authors they don’t necessarily make the best publishers because there is lots to learn and business owners don’t often have the space in their schedule to take the time to learn the process of publishing. However, the many business owners I have worked with have picked up the publishing baton and run with it once I join them in publishing their book.
The benefits of which are having full control of the project, producing a book that is brand-aligned and that the book is released during their current momentum, not after the fact when they have evolved past that stage of their business and most importantly profits are maximised.
Your book is important because your current audience needs your content and because your future audience will, too. Even though a business owner grows, and their business evolves there is always someone coming behind in need of the information provided during that season business.
The business owner who leverages authorship to maximise their growth will often publish many books during their time due to the amount of knowledge and stages they grow through which is of value to their audience.
So, what do business owners need to consider? Writing a book takes time but when you open your mind to strategies that are time efficient and maximise your potential it becomes something that you will be motivated to incorporate into your annual business plan.
As a business owner, your book is:
So, if you are a small-business owner thinking about delving into the world of publishing, I highly recommend that you set the intention and prioritise your author endeavours as you would any other business goal because you will reap the rewards when you do.
Karen McDermott, Founder, Serenity Press and KMD Books