Why posting new content is so important for your business

If you’re wondering why traffic to your website is light or non-existent, check when you last posted content.

Your customers might not take notice of how old your content is, but Google will and it will rank sites with newer and more relevant content ahead of yours.

Posting new content is one of the easiest ways you can optimise your online presence for free and in today’s competitive online environment, that’s one of the best things you can do for your business. Why?

You stay ahead of the competition

As a business owner, you are always looking for ways to better serve your customers and best your competitors.

If you have the answers to your customers’ questions, you’ve already won half the battle.

You don’t have to be a mind reader to know what questions will be on your customers’ minds; just put yourself in their shoes and think what you would want to know as a customer.

You establish authority in your field

Think of all the websites you visit regularly, have you ever stopped to think why?

Most likely it’s because the website consistently features new products or publishes current content on news, issues or developments in the industry you have a vested interest in.

Let’s use realestate.com.au as an example. Many home buyers, investors and sellers visit the site daily because they consider the website to be a credible and authoritative source when it comes to real estate and the property market. It publishes news and developments that may impact home buyers, investors and sellers, as well as how-to articles and home design and styling inspiration posts.

This is a prime example of how establishing yourself as an expert with valuable insights can increase customer loyalty and retention.

You create more opportunities for keywords

Google has made finding information easier and quicker than ever before.

When customers are looking for a solution to their problem their quest begins with keywords, the words and phrases used to define their problem, and a simple Google search.

For example, if they need a panel beater in Melbourne, the keyword phrase they’ll search with is “panel beater in Melbourne”, or more commonly, “panel beater Melbourne”.

If a customer is looking for information on how to jump-start their car battery with jumper cables, their keyword phrase might be “how to jump-start a car with jumper cables”, “jumper cables car battery” or “jump start car”. As you can see, there can be many variations.

Figuring out what your customers might search for is easier than you think.

All it takes is a little foresight to predict some of the problems your customers may encounter and the keywords they would use to search for the answers they need.

Not only will your customers love you for providing them with helpful information, Google will too!

If Google finds the information posted on your blog or website to be useful to visitors, then they might feature a snippet of the written piece at the top of the search results.

You get more attention from Google

Spiders tend to instil a sense of fear in many people, but even arachnophobes want to make friends with Google’s “spiders”.

If you’re unfamiliar with indexing, Google uses “spiders” to scan (crawl) new pages on the web and mark them as suitable for ranking on search engine results pages.

Indexing pages enables them to be found in a Google search, increasing your chances of getting found online by your potential customers.

Cindy Dang, Digital PR Specialist, Supple Solutions

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