We’re a culture based on first impressions and in a market that’s more competitive than ever, it’s important to make your brand stand out in the crowd. Leading businesses ensure their environment, team, marketing and messaging are consistent, and that all elements to do with their brand clearly represent the ethos or culture of the company.
Staff uniforms are a large part of this messaging given they are the first impression the consumer has of the brand, yet they are often overlooked. Uniforms reinforce the message your brand sends out to the market and ensures your team reflect the quality of product, level of service, and experience that can be expected when interacting with your team. Yet so many brands spend little or no time thinking about what their company uniform looks like and what message that’s sending out to the market. Is this causing lost sales?
A uniform refresh ensures you’re on trend and approachable, that your team stands out from the competition and is perceived as keeping up with the times. Considering many companies spend little time thinking about their uniform and its impact on branding, this refresh can provide an immediate point of difference. It’s a cost-effective marketing strategy to ensure your brand and team stand out.
When considering a refresh, there are key things to consider to ensure that you stand out:
A carefully coordinated uniform reinforces the message created with the brand, marketing and workspace and is one of the least expensive steps in the process. A new logo, brand or office space without a uniform is like a cake without icing or an outfit with the wrong shoes. It’s the finishing touch that brings it all together and ensures your company image is complete.
Pamela Jabbour, CEO, Total Image Group