Most readers here will be seeking new clients. And some may also be
seeking a new romantic relationship. And LinkedIn and reputable dating sites
are key channels to achieve those objectives.
Now before anyone starts throwing darts of outrage or grits their teeth to the gum, let me state clearly that dating sites are not intended for business. Neither is LinkedIn the platform to find a date or spouse. Yet the core elements of success, mistakes, lessons and intent of both are comparable.
LinkedIn and several dating sites provide great opportunities for
visibility, impact and influence. Profiles that authentically reflect the brand
promise achieve the best results.
Profiles that are clear, honest, creative and engaging aren’t always easy to deliver. Having been a LinkedIn trainer and marketer for many years, along with meeting my current husband on RSVP nine years ago, I have waded through thousands of profiles. I know a thing or ten on what will, and won’t, cut the mustard.
Does any of the following sound familiar?
LinkedIn: “I am a seasoned, results-driven professional with a solid
track record. I have a proven history of solving problems. I care about my
clients and building new networks.”
Dating sites: “I love quiet nights at home and going out. I enjoy walks
on the beach and good food. I have a great sense of humour and my family is
very important to me.”
The above are recurrent examples of lazy, duplicated boring clichés that could apply to any other Tom, Dick and Mary. They have no value or context, are subjective and are as inspiring as a sack of rotten potatoes.
Delusion vs optimism
Trust is the foundation of all successful relationships. It’s useless
attempting to portray yourself as 2 metres tall if you are 1.5 metres; as
extroverted if an introvert; or as a global influencer if you are a local TAFE
graduate. Rhetoric must match reality.
It’s a rabbit hole of delusion when initial interest is driven by
pretence and hence not sustainable. “Fake it till you make it” is complete
nonsense. It causes undue stress as it’s impossible to be the answer to
everyone’s prayers and needs. You will attract some and repel others as your
vibe will attract your tribe.
Top LinkedIn profile tips
courage is the backdrop to attract ideal clients, position your value and
Share what makes you
tick and what is important to you. Put a spotlight on your who, what, why,
where, when and unique differentiators (you have 2000 characters).
personality and even a glimpse of your life passions (as appropriate).
A current and clear
photograph which is a realistic best version of you. No sunnies, wedding, group
and out of focus photos.
The headline is a
critical identification search field. With circa 180 characters, add your
profession, areas of expertise, target markets, key information and focus. Leave out extraneous and salesy fluff.
A branded banner
makes a real impression. Add logos, images, taglines, media and website
Name field – only for
names (and suffixes and qualifications), extra information is tacky.
feature. Introduce yourself in 30 seconds.
Show don’t tell,
weave your unique story conversationally.
Ditch clichés, banal
and blanket statements. Add context.
Make it easy to be
contacted and include your details.
LinkedIn profiles that are unique, relevant and engaging along with a
strategic marketing plan will deliver top results.
Oh, and unless you are a food, you are not seasoned and not everyone enjoys walks on the beach!