Most readers here will be seeking new clients. And some may also be seeking a new romantic relationship. And LinkedIn and reputable dating sites are key channels to achieve those objectives.
Now before anyone starts throwing darts of outrage or grits their teeth to the gum, let me state clearly that dating sites are not intended for business. Neither is LinkedIn the platform to find a date or spouse. Yet the core elements of success, mistakes, lessons and intent of both are comparable.
LinkedIn and several dating sites provide great opportunities for visibility, impact and influence. Profiles that authentically reflect the brand promise achieve the best results.
Profiles that are clear, honest, creative and engaging aren’t always easy to deliver. Having been a LinkedIn trainer and marketer for many years, along with meeting my current husband on RSVP nine years ago, I have waded through thousands of profiles. I know a thing or ten on what will, and won’t, cut the mustard.
Does any of the following sound familiar?
LinkedIn: “I am a seasoned, results-driven professional with a solid track record. I have a proven history of solving problems. I care about my clients and building new networks.”
Dating sites: “I love quiet nights at home and going out. I enjoy walks on the beach and good food. I have a great sense of humour and my family is very important to me.”
The above are recurrent examples of lazy, duplicated boring clichés that could apply to any other Tom, Dick and Mary. They have no value or context, are subjective and are as inspiring as a sack of rotten potatoes.
Trust is the foundation of all successful relationships. It’s useless attempting to portray yourself as 2 metres tall if you are 1.5 metres; as extroverted if an introvert; or as a global influencer if you are a local TAFE graduate. Rhetoric must match reality.
It’s a rabbit hole of delusion when initial interest is driven by pretence and hence not sustainable. “Fake it till you make it” is complete
LinkedIn profiles that are unique, relevant and engaging along with a strategic marketing plan will deliver top results.
Oh, and unless you are a food, you are not seasoned and not everyone enjoys walks on the beach!
Sue Parker, Founder, DARE Group Australia
DARE Group Australia is a valued content partner of Inside Small Business
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