Tommy Hilfiger to spotlight social entrepreneurs trying to fix fashion

Tommy Hilfiger is encouraging entrepreneurs across the globe to enter its “fashion frontier challenge” – a programme that seeks to help start-ups develop social solutions to positively impact the fashion industry – in an effort to build on its own sustainability program.

The challenge programme, which has handed out $610,000 (€350,000) over the past two years, will be judged partially by consumers and strives to support BIPOC [Black, Indigenous, and people of colour] entrepreneurs working to create a more inclusive fashion space.

Winners of the programme will receive a total of $348,000 (€200,000) awarded between them, as well as a year-long mentorship with Tommy Hilfiger internal experts, a year-long INSEAD mentorship and a place on its social

enterprising programme.

“[The programme] puts a spotlight on entrepreneurs putting their heart and soul into making a positive social impact in our industry,” Tommy Hilfiger said.

“This year, we want to showcase an even more diverse range of perspectives, ideas and communities by supporting BIPOC entrepreneurs. We have a responsibility to drive change across the fashion landscape, and I am honoured to further our commitment to inclusivity and equal representation through the upcoming Tommy Hilfiger fashion frontier challenge.”

Applications close on 8 February 2021.

This story first appeared on our sister publication Inside Retail

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