Seven in ten Aussies to shop at independent retailers this Christmas

Over 14 million Australians will flock to independent retailers this Christmas, continuing a recent trend that has seen shoppers increasingly favour local stores for gifts for loved ones, according to a YouGov survey in conjunction with cloud POS software Vend.

The research reveals that 72 per cent of Australians will make “at least a few purchases” from independent retailers this Christmas. With campaigns such as “Buy from the Bush” in New South Wales, there’s growing momentum and sentiment for supporting local retailers, and YouGov’s survey found that shoppers in Australia’s most populated state were more likely to shop local.

Over three quarters (77 per cent) of those from New South Wales said they’d support their local retailers this Christmas, compared to 76 per cent of Victorians and 68 per cent of Queenslanders.

Separate data analysis of 3462 independent retailers using Vend in Australia found that retailers earned an average of $11,781 more in the 50 days before Christmas 2018 than they did in 2017. The data analysis found:

  • On average, independent retailers in Australia generated $120,000 in revenue from November 4 to the big day in 2018, compared to $108,000 just 12 months before.
  • Australia-wide, independent retailers saw their revenue increase by 18 percent, from $404,000,000 in 2017 to $477,000,000 in 2018. That’s an additional $73 million flowing through the till of independent retailers’ tills.
  • Shoppers were busier in 2018, completing almost 8,300,000 transactions ahead of Christmas, compared to 7,600,000 the year before.

“Christmas is all about friends and family, and giving gifts that make people smile. In recent years, it’s become more apparent that independent retailers are well-positioned to embrace this emotional pull and catering to shoppers in search of bespoke and personalised products,” Dave Scheine, Vend Managing Director, APAC, said

“People are increasingly more inclined to search for unique, personalised gifts rather than those available on mass from high street giants. The data shows us that in recent years, retailers who go above and beyond to produce exceptional quality products, are seeing very healthy growth and this shows no sign of slowing in 2019.”

In terms of revenue, New South Wales ($163,000,000) and Victoria ($123,000,000) generated the highest revenue of any state in 2018.

New South Wales was also the most expensive for shoppers, who forked out on average $67 per transaction; $10 more than the national average and higher than the next most expensive states Victoria ($61), Western Australia ($56), South Australia ($52) and Queensland ($52).

Kate Inglish, owner of New South Wales-based Kate Inglish Designs, said, “People seem to leave gift shopping later in the year; I’m expecting the last three weeks before Christmas to be our busiest. Foot traffic has been increasing these last couple weeks though, and we’re seeing 60-90 customers through the store every day, which is great.”

No Christmas blues

Not content with their Christmas haul, Vend data shows there was a 20 per cent increase in the number of sales made by shoppers who ventured out to find the best Boxing Day discounts in 2018 compared to 2017.

According to YouGov’s survey, that trend is set to continue in 2019, with over 3.5 million Australian’s intending to buy most of their post-Christmas sales shopping at independent retailers. In total, three-quarters of Aussies say that they will look to buy at least a few items from independent stores in their post- Christmas shopping (75 per cent).

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