Lakes Entrance local, Tenille Bull, has found a way to contribute to the long-term futures of many tourist-based local businesses in East Gippsland and beyond through “It’s My Shout”, an online platform that allows us to keep tourism alive by “virtual spending”.
Rebuilding the tourism of the affected areas is a priority for many well-meaning Aussies, but physically visiting these locations is neither practical nor safe at this current moment. Charities are catering for the immediate needs of those affected by the bushfires. However, Bull is looking to the future, which for many owners of local businesses is looking bleak.
The website allows consumers across the globe to choose from virtual coffees or beers, clothing or haircuts, dinner or accommodation – with all proceeds being donated to the respective businesses.
Virtual visitors can also opt to purchase a coffee for a hero – whether it be CFA, SES, Police Ambulance, DELWP, Relief Volunteer or someone who has been affected by the tragic bushfires in East Gippsland. With every coffee purchased, It’s My Shout will add five pre-paid coffees onto the “Coffee for a Hero” talley. So when the next “Hero” walks in craving coffee, we can say “it’s my shout!”
According to 2015 data gained in the East Gippsland International Tourism Action Plan 2016-2018, International visitors alone make up a whopping 30,500 additional people to East Gippsland, with an average spending of $1052 per person.
For many locally-owned and run businesses, the peak six weeks of summer holidays are the busiest of the year. Anecdotal evidence suggests that many businesses make 50-60 per cent of their income for the year during these peak times.
Locals that are wondering how they’ll keep their businesses afloat without that income. With “It’s My Shout”, Aussies can do their part to help them.
For more information, to register as a business or to make a virtual purchase, visit www.itsmyshout.com.au.
