New program to help start-ups and entrepreneurs bring innovative products to market

Amazon has announced the introduction of Launchpad, a new program that will help Aussie start-ups and entrepreneurs to bring innovative products to local customers looking for unique items, with a homegrown twist.

With Launchpad, local start-ups and entrepreneurs can use Amazon’s retail expertise and infrastructure to share their stories and grow their businesses, overcoming many of the challenges associated with bringing products to market.

Over 150 local and international brands will be featured on the Australian store. Participants will benefit from custom product pages, marketing support and access to Amazon’s local fulfilment network including Prime.

“Australian inventors and entrepreneurs are responsible for some of the most innovative consumer products in the world from the electric drill right through to Vegemite. We’re excited to work with the next-generation of local entrepreneurs on bringing their innovative products to millions of customers,” Rocco Braeuniger, Country Manager for Amazon Australia, said.

“We know that product creation is only one part of the equation in launching a product and that marketing, logistics and finding an audience can be just as challenging. With Amazon Launchpad, we have a program that will help ease some of these challenges for start-ups and entrepreneurs alike, allowing them to focus on growing their businesses and freeing up time for future innovation,” Braeuniger continued. “Australian customers will be able to show their support for local businesses through shopping from a host of homegrown innovative products.”

Supporting the launch, the Australian Made Campaign’s Chief Executive, Ben Lazzaro said, “We are excited by the introduction of Amazon Australia’s Launchpad program. It has the potential to provide enormous opportunity for Australian manufacturers looking to leverage Amazon Australia’s growing e-commerce offering and expand their reach while making genuine Aussie products more accessible to consumers.”

Amazon Launchpad Australia participant, Beach House Group’s Lance Kalish said, “We’ve had huge success in leveraging Amazon Launchpad in the U.S. to grow customer purchases, in part due to the marketing support we receive from the Amazon Launchpad team. We are excited to ‘return home’ and bring our products to Aussies from skincare to stationery via the Australian Launchpad store. With the support of Launchpad, we also have more time to focus on our love of innovation and how we can bring the next big thing to market.”

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