New partnership to support to Aussie manufacturers

The Australian Made Campaign (AMCL) is partnering with Australian Gift  per cent Homewares Association (AGHA) to support the growth of Australia’s gift and homeware manufacturing industry, welcoming them as its newest Campaign Associate.

Formed in 1977, AGHA is a not for profit organisation that is committed to maximising the potential of Australian businesses in the gifts and homewares sector by providing trading opportunities, businesses services, education and retail contacts.

This year AMCL will be partnering with AGHA to launch the Australian Made Pavilion at the 2020 Sydney Gift Fair, a dedicated space for Australian manufacturers to showcase Australian-made products.

“We are thrilled to partner with AGHA to support the growth of this sector and help provide expanded channels to market for Australian manufacturers,” Ben Lazzaro, Australian Made Chief Executive, said.

“Aussie manufacturers produce innovative products to some of the highest quality standards in the world, which makes them ideal for gifting year-round. 90 per cent* of Australians have a preference for buying Aussie, so it makes sense for retailers to stock authentic Aussie products.”

According to Roy Morgan research, Australians prefer to buy Australian-made products, with 73 per cent* preferencing Australian children and baby products, 72 per cent in animals, pet and pet care, 60 per cent in furniture and home furnishing, and 58 per cent in

beauty, personal care and cosmetic categories.

“We are proud to be officially partnering with Australian Made to support and promote the Australian makers that contribute to the growth of the local retail industry. AGHA is the leading peak industry body and supports thousands of Australian businesses every year. Not only is this partnership a great fit for our association and our members, it further cements our commitment to supporting Australian businesses and the local industry,” Dr Wayne Castle, CEO of AGHA, said.

“We are excited to announce as part of our new partnership. We will be launching a brand-new Australian Made pavilion at our upcoming trade exhibition, Sydney Gift Fair 2020. Local businesses produce some of the most innovative and quality products in the market, and we are excited to promote these products and designers on a national level. Many of our members attend Sydney Gift Fair looking to purchase quality Australian Made retail products, so are excited this new pavilion will help meet the industry demand.”

* Roy Morgan Single Source (Australia), Oct. 2017 – Sep. 2018

** Roy Morgan (Australia), Oct. 2019

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