The New Concept 2020 Year. The Hands Shows The Numbers 2020 At S
Credit: The new concept 2020 year. The hands shows the numbers 2020 at sunset.
Often, business goals are similar to New Year resolutions. They are exciting, full of hope and wonder in January, then as the year unfolds, they fade away, getting mixed up with or diluted by the day to day operation of the business (emails, daily demands, staffing challenges etc). Suddenly, we’ve lost sight of our goals and our vision for our business and the year.
However, there are ways to ensure 2020 isn’t another year where your goals are not realised. You can make 2020 the year when you reach all your goals and surpass your vision. It all starts with being bold and dreaming big as your craft your 2020 vision story and statement.
Step 1 – daydreaming
Yes daydreaming! Remember, Napoleon Hill was the master who said, “Whatever the mind of man can conceive and believe, it can achieve.” So your 2020 success needs to start in your
Take time to reflect on 2019 and identify what positives you will carry forward into 2020. Daydream and see yourself 31st December 2020, sitting back and reflecting on the year that was and actually see your successes.
Your December 2020 Daydream could include:
What you see, hear, feel and
What your business looks like
after a successful year?
What you hear your team and
What problem or challenge have
your solved for your clients?
Use your daydream to start building your
Step 2 – your vision
From your vision story, identify the key
themes, the key words, the key messages and use these to create your vision
Your vision statement needs to be easily repeatable
by you and others. The vision statement needs to be written in the present tense
as though you have already achieved your vision. The language you use needs to
be hypnotic and powerful.
Having created your vision statement and
vision story, you need to start sharing it will others, starting with your
Step 3 – share it
Let your team know that you have been
working on a vision statement and story for 2020 and that you would like their
Show your passion and enthusiasm when
sharing vision statement and story. Go into your vision story and live the
experience yourself, this will make the story come alive and create a deeper
connection with the audience.
Watch for their reactions, notice if they
are feeling the story and connecting with the vision. Afterwards ask for their feedback:
What did they think, feel about the vision for 2020?
Did they see how they will play a vital part in our 2020 vision success?
Can they feel or see the impact on our clients when we are achieving our vision?
What, if any, changes would they like to see made to the vision? This one is the hard one, it is your business, your vision. That said if you want to realise your vision in 2020 then you need your team to ‘buy into’ the vision and make it their own, so you can all work as a team to achieve it.
Step 4 – bring it to life
Create visually appealing images of your
vision statement and key phrases from your story vision and display in your
workplace, on your website and social media. You want to be reminding people of
the vision throughout the year.
Share your story vision online and offline.
Create a short video and post it on your website, on social media and use when speaking at
Keep your 2020 vision front and centre as
you plan your business activities for 2020.
Kaylene Ledgar, Communication Coach and author of “Speaking, It’s NOT Worse Than Death”