A campaign to encourage Aussies to check whether packaging can be
recycled before they discard it has been launched by the Australian Packaging
Covenant Organisation (APCO).
Called “Check it! Before you chuck it”, the new campaign is a
partnership between APCO and Planet Ark, encouraging people to look at the
Australasian Recycling Label (ARL).
“One of the best practical things we can do to help the environment is
to recycle correctly,” said Trevor Evans MP, assistant minister for waste
reduction and environmental management. “This new recycling campaign, funded by
the Federal Government, is a reminder to always be mindful of recycling
correctly by looking for the packaging label before chucking things in the
A study by Pact Group found that 81 per cent of Australians are not
confident they recycle effectively. The campaign aims to raise awareness of the
ARL, which helps people how to correctly recycle and dispose of packaging after
“The most common place people look for recycling information is on
product packaging, therefore we need to have consistent labelling on that
packaging that truly reflects Australia’s recycling infrastructure,” said
Rebecca Gilling, deputy CEO at Planet Ark.
“The second step is to educate Australians to look for the Australasian
Recycling Label when they are at the bin, which will help them recycle right,
reduce contamination in our recycling streams and keep recyclable materials in
circulation,” she added.
The Check It! Before You Chuck It campaign is headlined by an animation featuring a cast of interactive characters, which visually demonstrates the recycling instruction.
This story first appeared on our sister publication Inside FMCG