New campaign aims to get Aussies checking packaging before they chuck it

A campaign to encourage Aussies to check whether packaging can be recycled before they discard it has been launched by the Australian Packaging Covenant Organisation (APCO).

Called “Check it! Before you chuck it”, the new campaign is a partnership between APCO and Planet Ark, encouraging people to look at the Australasian Recycling Label (ARL).

“One of the best practical things we can do to help the environment is to recycle correctly,” said Trevor Evans MP, assistant minister for waste reduction and environmental management. “This new recycling campaign, funded by the Federal Government, is a reminder to always be mindful of recycling correctly by looking for the packaging label before chucking things in the bin.”

A study by Pact Group found that 81 per cent of Australians are not confident they recycle effectively. The campaign aims to raise awareness of the ARL, which helps people how to correctly recycle and dispose of packaging after use.

“The most common place people look for recycling information is on product packaging, therefore we need to have consistent labelling on that packaging that truly reflects Australia’s recycling infrastructure,” said Rebecca Gilling, deputy CEO at Planet Ark.

“The second step is to educate Australians to look for the Australasian Recycling Label when they are at the bin, which will help them recycle right, reduce contamination in our recycling streams and keep recyclable materials in circulation,” she added.

The Check It! Before You Chuck It campaign is headlined by an animation featuring a cast of interactive characters, which visually demonstrates the recycling instruction.


This story first appeared on our sister publication Inside FMCG