Nadia Eizadi, founder of Melbourne beauty salon Bat Your Lash, has been
in the beauty industry for almost 20 years, and recently became aware of just
how much wastage there is in the hair and beauty industry.
“We are always on the go, concerned about how much money we can make and
not thinking enough about how much damage we are actually doing,” Nadia
explains. “My priority became doing the right thing, loving what I do without
harming the environment. I’m on a mission to re-educate others now, to not have
your mind full but to ‘be’ mindful of the choices we make and you vote by how
you spend your money.”
Nadia avoids plastic wherever possible and uses bamboo, glass and biodegradables instead, to reduce landfill and reduce toxins, while also being mindful of her suppliers and ensuring they are aligned with her ethos.
“I’m on a mission to re-educate others now, to not have your mind full but to ‘be’ mindful of the choices we make.”
“We work with Sustainable Salons to help us collect our waste and give it
a second chance of life, whether that’s through arts and crafts, research,
helping the homeless and sick and bettering our community,” Nadia says. “Half
of this company’s workforce has disabilities, just knowing that, who wouldn’t
want to support them?”
Nadia has had great feedback from her clients, though notices that a lot
of people are unaware of the damage they are causing to our environment through
quick, easy and cheap choices.
When asked how the beauty industry is making progress in embracing sustainability,
Nadia is cautiously optimistic. “I’m slowly seeing salon owners make slight
adjustments here and there,” she explains, warning, however, that the fact that
it costs a bit extra to do the right thing – in this case, to be more
eco-friendly – means not as many businesses as should take this path.
“It’s similar to junk food, it’s always quicker and cheaper than clean
and organic meals,” Nadia says. “Yes, it costs slightly more but everybody
benefits. So, the progress is only slow, but a small step forward is better
than no steps at all.”
Nadia is wary of businesses that use sustainability as a buzzword, rather
than really practising it. “It’s easy to say ‘clean beauty’ or ‘eco-friendly’
but when you look into it, what does that actually mean?” she asks. “There’s a
lot you need to take into consideration, everything from the ingredients you
use in products, the packaging those products come in, how they are made, what
you’re using to clean your salon, the list goes on.” The key, Nadia says, is
for salons to audit the products they are using daily and explore eco-friendly
“In the beauty industry, that’s looking at plastics and swapping them for
environmentally friendly solutions such as bamboo, glass or wood,” Nadia says.
“Once you know what you’re looking for, research further into the companies who
supply the products: are they local? Are they companies you want to support? Do
more research on which companies supply those goods and go from there. Research
Mascara wands, lip applicators and cotton earbuds are in constant use at
Bat Your Lash, so Nadia has made the conscious effort to swap the traditional
plastic ones for those made of bamboo.
Struggling to find bamboo versions of some of the products that are
integral to the salon, Nadia went the extra mile and created her own brand
called – Pandoo – and has diversified into selling bamboo beauty tools
alongside her core salon business.
story first appeared in issue 26 of the Inside
Small Business quarterly magazine.