Local beer industry innovates to stay alive

As the Australian beer industry continues to suffer due to the economic hardships brought by the COVID-19 pandemic, industry stakeholders are pushing for alternative ways to show support for the industry.

One such effort is the holding of the Beer Swag Day, inspired by the recent Ausmusic T-shirt day organised by triple j.

Celebrating local beer

Set to be held on 23 May, beer fans are being encouraged to show off their best “beer swag” by buying and showing off their favourite beer merchandise, including t-shirts, beanies, mugs, hoodies and stubby holders.

Fans are also encouraged to show their support by using the hashtag #keepinglocalalive to show their support for the struggling beer industry, which faces considerable challenges as pubs and clubs are not scheduled to reopen in the way that many other businesses can in the initial stages of the easing of restrictions.

“With recent figures showing that one in three Australians are drinking daily during COVID-19, we wanted to encourage people to support local businesses in a way other than just drinking,” James Smith, founder of The Crafty Pint, said.

The Crafty Pint earlier launched the #keepinglocalalive campaign earlier as the lockdown became imminent. Smith said, “Of course, many of us love a beer during trying times but we want to remind people there are other ways to show support for their favourite breweries, pubs or venues.”

For those who are unable to afford to buy beer merchandise, fans are still encouraged to show off their swag however they can, whether on social media or while catching up with friends or family at home or online. Prizes are stake for those who are creative to show off their support.

“Any way you can show support can make a difference in helping to keep these struggling businesses alive,” Smith said.


Beer Swag Day is just one element of the #keepinglocalalive campaign that aims to gety communities to support their local businesses through the COVID-19 crisis. Alongside Beer Swag Day the campaign is encouraging people to:

  • Visit local cellar doors and pop-up drive-through outlets.
  • Make use of home delivery services now offered by many breweries and hospitality venues.
  • Buy vouchers or making bookings now to visit when venues once they reopen down the line.

“The brewing and hospitality industries keep tens of thousands in work directly and indirectly – from brewers and bar staff to delivery drivers, graphic designers, farmers and manufacturers of everything from cans to coasters,” Smith said.

“Enjoying a beer at your local with friends and family has long been an integral part of Aussie culture. If we’re unable to keep these industries alive over the coming months, the impact on local communities will be devastating.”

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