Launching a business is an involved and complex task that requires the consideration of many factors. But with the right planning and preparation, it’s possible to set yourself up for a highly visible, well-received launch. So, how does one go about it?
The first step is entering and maximizing the “Pre-launch phase”. This is the time prior to beginning operations that is critical for maximising exposure of your brand and building excitement and anticipation around it. Doing this effectively will mean that when you do finally launch, you’ve already got a line of customers just waiting for the moment they can click “buy now”.
Things to consider before you launch include:
Once these are locked in, it’s time to actively prepare for the launch. Therefore, things to execute beforehand should include:
Additionally, your pre-launch activities should also include considerations such as:
As the saying goes, “fail to prepare, prepare to fail.” This couldn’t be more true when it comes to launching a business. The work you put in prior to launching has the potential to see you through far into your business’ journey and sets the foundations for a successful trading lifetime. I strongly believe that if the decisions you make beforehand are realistic, considered and come with contingency plans, you can most certainly facilitate achievable, scalable success within your business.
Talia Datt, Founder & Director, The Social Cliq and Co-founder, Tapt By Hatch