Glasses with different sorts of craft beer on wooden bar. Tap be
Credit: Glasses with different sorts of craft beer on wooden bar. Tap beer in pint glasses arranged in a row. Closeup of five glasses of different types of draught beer in a pub.
The craft beer industry has gone through huge growth in recent years both domestically and overseas. There are around 250 microbreweries in Australia right now and the industry is predicted to grow by an average of 9.5 per cent over the next two years. While this can be a lucrative and enjoyable field to enter, this does mean that it can be highly competitive and hard to stand out from the crowd. Read on to discover how you can succeed in this industry.
One of the most important areas to
focus on and a way to catch the consumer’s eye us with strong branding in the
form of a memorable brewery name, a stylish logo and a catchy slogan. The
branding in craft beer is always strong and interesting so you need to
carefully consider this and find a way to make sure that yours is memorable,
stylish and relevant.
It is also important to differentiate
yourself by coming up with a unique selling point (USP). There are many options
here but this could include selling gluten-free craft beer, vegan craft beer or
offering more than just craft beer, such as gin or another alcohol.
Obviously, quality is another major
factor and key to success as no one will buy a craft beer that is not
delicious. This obviously takes skill but you also need to make sure that you
have the right set up and high-quality equipment from specialists like RS.
Having a strong online presence is
vital in any industry but particularly in the craft beer industry. This means
that you need to have a high-quality website where people can buy your beer and
find out more about the products and the company. You should also use social
media to show your expertise and to communicate with your target customer.
Getting your brand out is a huge
challenge when first starting out. Digital marketing can be used to increase
your visibility online but you should also look to promote your company offline and in the
local area. This can be achieved through flyers, attending trade shows, hosting
your own events and ads in the local paper.
Running your own craft beer company
can be good fun and incredibly rewarding, plus there is great potential here
because the industry is experiencing such growth. This can make it hard to
succeed and get noticed but the above advice should help you to get started and
find early succes.