Entering the market as a new player can be disheartening, especially when the playground is full of big kids. However, as analysts are now suggesting, larger corporations are beginning to recognise the benefits of collaboration with smaller, entrepreneurial businesses.
A large business can not only offer smaller business instant credibility, and brand recognition but also indirectly help use the affiliation to their advantage in recruiting prospective clients to accelerate growth. While the smaller business in return can offer innovative products, a more contemporary image, and potentially open them up to target markets they have yet to explore.
Many entrepreneurs and start-up businesses dismiss the idea of collaborating with large corporations, simply because they are not sure how to go about it or they think it is an unattainable concept. This is where they go wrong. As humans, we are constantly looking for opportunities to better our lives. And the same goes for large companies. They are constantly looking for fresh ideas, new ways to stand out and avoid remaining stagnant in an ever-changing market.
Here are some top tips to find, approach, hook and sustain partnerships with the big corporations.
Katt Srinivasan, Founder, TheBargainAvenue.com.au