Blogs belonging to businesses are popping up like daisies and it’s not just a coincidence – it’s a part of their marketing and SEO strategy and it should be a part of yours, too.
If you’re ready to take the leap into the world of blogging, here are five tips that will help you write your first blog post.
After all, the hardest part about getting started, is getting started.
1. Know your target audience
In a perfect world, what you post will appeal to everyone. Unfortunately, we live in the real world, so you need to be strategic about what you write and who you write for.
Picture your ideal customer and create a profile of this person.
When you are writing, keep them and the problem they’re looking to solve in mind from start to finish.
Despite focussing on one ideal customer, there will be other people who will find the content interesting and relevant to them.
For example, if you’re writing a blog post focussed on helping university students learn how to bake, you’ll get people who are time-poor and first-time bakers of all ages reading your post as well as your target audience
2. Decide on the topic and format
You’ve addressed the “who”, now let’s look at the “what”.
The profile you created on your reader would have given you clues about what they’d like to learn more about or some problems they may have or will encounter that you can provide solutions to.
When you’ve selected your topic, you’ll then have to decide on a format. The knowledge and insights you have are no doubt great, but it needs to be organised in a meaningful way to attract and keep the reader’s attention.
Some popular formats for a business blog are:
Bear in mind, a great blog keeps things interesting not only in terms of content but also format.
3. Create a temporary headline
The headline might be the first thing the reader sees, but it should be the last thing you write!
It’s easy to fall into the trap of wanting to string together a clever and all-encompassing headline before you’ve even written your introduction.
The perfect headline will come to you when you have the finished draft in front you.
However, if you really need a headline to keep you on track, use a temporary headline as a placeholder for the pièce de résistance to come.
A temporary headline should sum up what your blog post is about. For this article, the working title could be “Writing your first blog post”.
Once you’ve written the blog post, you’ll be able to refine the headline.
4. Write a plan
Attempting to write your blog post without a plan? I too, like to live dangerously.
Even if you’re a seasoned writer it helps to have a plan or a basic framework you can refer to when writing.
A plan gives you a clear idea about what you want to say, how you want to say it and in what order you’ll say it.
Plans come in many shapes and forms, from mind maps to detailed documents. Choose the one that suits your thought process and get planning.
5. Start writing!
Now, you’re ready to begin writing.
It’ll be hard at first, but it won’t take long for the words to flow effortlessly from your mind to your fingertips.
Don’t worry if it’s not the masterpiece you imagined initially. With some editing and polishing, you’ll have something you’d be proud to publish.
Cindy Dang, Digital PR Specialist, Supple Solutions