Credit: Counterfeit Stamp or Chop on Paper Concept in 3d
In partnership with the government – through IP Australia – the NRL has unveiled a new digital app designed to help crack down on counterfeit merchandise.
The Trust Badge app will verify websites to help consumers identify authentic brands as authorised by the NRL. It will be introduced on two of the sporting body’s official online merchandise stores as part of IP Australia’s Smart Trade Mark initiative.
It has been estimated that counterfeiting and piracy takes away US$4.2 trillion from the global economy and will put 5.4 million jobs at risk by 2022. Minister for Industry, Science and Technology Karen Andrews said the technology can be a great tool in the fight against counterfeiting.
“This initiative has enormous potential to help Australian businesses protect their brands online and give consumers confidence that they are purchasing the real-deal,” Minister Andrews said. “Australian products are in demand around the world thanks to our reputation for quality and the Morrison Government will do everything we can to help our businesses protect themselves.”
“This app could be used across a range of Australian made products and is a great example of how new technologies can be applied in very practical ways to grow the economy and create local jobs,” the minister added.
NRL General Manager Consumer Business, Shaun McMartin, said he was keen to keep working with IP Australia on further innovations to combat counterfeiting.
“We’re very happy to be involved, the idea of a Smart Trade Mark could be a game-changer for businesses like ours in combatting counterfeit merchandise,” McMartin said. “NRL members and fans are the lifeblood of our sport who want to buy the genuine article when supporting their club – the Trust Badge helps NRL fans identify authentic and licensed products online.
“Counterfeiting damages legitimate wholesalers and retailers who invest in genuine products and robs the NRL Clubs of much-needed revenue,” McCartin added.
IP Australia is currently working with industry and government partners in the ongoing efforts to expand the Smart Trade Mark initiative.