Consumer expectations and shopping habits are changing and impacting retail businesses large and small, particularly with the rise in e-commerce.
The 2019 Pitney Bowes Parcel Shipping Index showed that parcel volume in Australia grew ten per cent in 2018 to 864 million parcels, up from 781 million in 2017. This means Australians send 2.36M parcels every day. On average, Australians receive 34 parcels each year. These stats are not surprising given online shopping now makes up 9 per cent of retail spend in Australia.
The rise of online retailers like Amazon and eBay has also brought a change in consumer expectations. The Parcel Shipping Index also revealed that optimising the “last mile” delivery is now a key concern and motivation for innovation for almost all shipping businesses, especially as consumer expectations shift from two-day delivery to one-day and now even two hours.
There are four steps to help smaller retailers succeed in a challenging and changing environment.
When retailers consider these four key things, they can create a seamless experience for the customer and it positions them well for the exponential rise in parcel shipping volume.
Ben Seal, Head of Shipping, Pitney Bowes ANZ