Data & Analytics
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Majority of Australian brands struggle with connecting customer data
Twilio noted that 49 per cent of customers said they would trust a brand more if it disclosed how it uses customer data ...
Simple strategies to drive a big difference for small retailers
Data doesn’t only enable personalisation, it drives operational efficiencies in an omnichannel strategy.
How I founded a tech start-up without a CTO
The most important resource to have in a start-up is not a technical cofounder - it's resilience and resourcefulness.
Ignite your entrepreneurial spirit in 2024 with Artificial Intelligence
By understanding customer preferences, behaviours, and demographics, small businesses can identify the right audiences f...
How freight efficiencies can level the playing field for small businesses
Adopting just-in-time (JIT) inventory management minimises storage costs and reduces the risk of obsolescence by orderin...
Data science: How can Australia’s small hospitality venues drive big revenue increases?
By embracing data, small hospitality businesses can make more informed decisions, improve guest experience and satisfact...
How harnessing the power of data can help futureproof businesses
Data analysis shapes a vision for tomorrow, enabling businesses to ensure every dollar they spend contributes to strateg...
Attracting, winning, and retaining a new breed of value-driven consumer
In these early stages of finding a product or brand, many consumers value technology that aids relevance and bridges the...
Earth-sized data for all
EO data is any data from satellites or other airborne platforms that provides insights into Earth’s physical, chemical a...
Omnichannel marketing and visual merchandising: leveraging a seamless customer experience
As the retail landscape continues to change, it is crucial SMEs seamlessly blend physical and digital touchpoints with c...