Sales & Marketing - Page 4 of 113

iOS 14 and increased privacy: what it means for your small business

Apple is enforcing stricter privacy measures for all apps via ios 14, forcing a need to rethink marketing strategy and diversify.

SMS

Personalisation: building an effective SMS communication strategy

With lockdowns and forced closures, many small-business owners transformed their systems, adopting SMS as a low cost but highly effective channel.

Digital store-front displays in retail – moving on from traditional signage

BenQ projectors create bold, eye-catching digital displays on window glass prepared with a proprietary clear film, eliminating the need for a screen.

retailers

Retailers propose measures for industry’s recovery

Vaccination and continued government assistance are the two main measures proposed by Aussie retailers to help their industry’s recovery..

organic content

2021 holds promise for small businesses – capitalise on it with compelling content

With some simple steps to ensure your content connects in a genuine way, your small business can stand out, broaden its customer base and drive growth…

B2B Expo 2107, B2B eCommerce

The four essential steps to strategy execution in B2B

B2B sales strategies must into account who are the key decision-makers, their priorities, their expectations and how they buy.

How to build a customer avatar and market towards them

Determining and buiding your customer avatar will help you create a marketing strategy that is more effective in reaching your target audience.

Five ways to spoil your business post Valentine’s Day

The aftermath of Valentine’s Day is a good opportunity to remind yourself why you do what you do and to fall in love with running your business once a…

crisis to opportunity, future, optimistic

Embracing innovation boosts SMEs’ optimistism

Over two-thirds of SMEs surveyed in a new study feel more comfortable than ever about diversifying or launching new products or services.

marketing, traits of a successful business owner, challenges

Back with a bang: five ways to supercharge your marketing in 2021

The beauty of personalised marketing is the fact that it allows you to easily to run two or more campaigns simultaneously.

opportunities

How to set up your SME to thrive in a post-COVID-19 world

The businesses that are preparing to meet the needs of a post-COVID world are the ones that will be successful going forward.

Q&A: Grooming a barbershop experience with a difference

“What if we could combine the look, feel, and quality of a classic barbershop with the beauty services and experience of a salon where men can truly r…

Facebook withdrawn from Aussie newsfeeds

Treasurer Josh Frydenberg said that talks with Facebook on the proposed media payment law would continue after a “constructive discussion” with its CE…

An essential guide to marketing for growth in 2021

How you approach your marketing will help you unlock the greatest growth potential for your business and put you on a path to long-term success.

diversity

Women entrepreneurs focus on marketing during pandemic

Two thirds of women business owners are spending more on improving their marketing efforts from creative software to social media.

Aussies’ connection to local businesses stronger than ever

Most Aussies feel that their connection to local businesses is so much stronger now that they’d refuse to visit larger providers of the same service.

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