Sales & Marketing - Page 3 of 96

online retail store, online store

How to move your store online and ramp up sales without paying a fortune

Opening an online retail store operation has never been easier, but you also need to make sure you create a worthwhile online experience as well..


Five ways to get your business PR during COVID-19

People tend to consume more news and information during a crisis, so this is the ideal time to ramp up your PR efforts and get your business into the …

marketing plan, marketing mistake

Fast and simple strategies for marketing your business now

Few SMEs are flushed with extra cash to funnel into big marketing campaigns but there are other ways to ensure customers know what you’re up to.

Q&A: A pure solution for cleaner skin

A spell living in Greece was the inspiration behind the formation of an eczema-busting skincare range made of natural Australian ingredients.

What I have learnt on my start-up journey

How an interior design made the transition to entrepreneurship and started her own fashion tech business…and what she has learnt along the way.


Should you continue to sell in times of crisis?

In a crisis you need to continue to market and to sell – you just need to be smart about how that happens and adapt to the changed circumstances.

How to be resilient, survive and thrive during COVID-19

Being resilient is a measure of how much you want something and how much you are willing and able to overcome obstacles to get it.

weathering crisis, uncertainty

Managing your business in times of uncertainty

In a small business there’s no hiding uncertainty from your employees, but their safety and well-being should be your #1 priority.

competitors, vision, business journey

The things I wish I’d known before I started my own business

You really don’t need to be unique to succeed in business – you just need to be better than a good chunk of your competitors.

How to build a robust business from the get-go

You can have the best copy, most beautiful imagery and a finely-targeted Facebook campaign but without product-market fit you have nothing!

Don’t blame the virus – that’s a cop-out

Many businesses are forgetting one of the most basic and fundamental lessons in times of crisis…that of valuing your customers.

Why the customer doesn’t always come first…and who does instead

There’s no point focusing on CX if the service among your teams is not a genuine reflection of what you desire to project towards your customer base…

How to drive more eyeballs to your LinkedIn content

For professional businesses the #1 social media platform is undisputedly LinkedIn – Australia has 11 million+ members half of whom use the platform we…

Convenience stores on the rise

“The convenience industry, more than most, has a reputation for adaptation…through a commitment to innovation, the industry has thrived.”

How to write for your brand in this depressing new world – Part 1

There is an art to content marketing in a time of crisis, and the old rules go out of the window – here are the strategies you need to get the tone ri…


Top ten tips to close more deals by harnessing your greatest asset

It’s time to level up your communication by harnessing the two most powerful assets you have right now…your voice and ears!


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